PPG is celebrating the 50th anniversary of Duranar coatings throughout 2017. It will commemorate “the introduction in 1967 of one of the industry’s first high-performance polyvinylidene fluoride (PVDF) coatings for metal building components,” according to a release from the company.

Over the past half-century, Duranar coatings have been specified by renowned architects for architectural landmarks such as the Empire State Building in New York, the Louvre Pyramid in Paris, Shanghai World Financial Center in China, Petronas Towers in Kuala Lumpur, Malaysia, and the Rock and Roll Hall of Fame in Cleveland.

As part of the anniversary celebration, PPG will highlight Duranar coatings in trade-show displays throughout the year, offering promotions and giveaways. The company also will introduce a dedicated web portal featuring images and descriptions of landmark buildings finished with Duranar coatings, as well as articles, white papers and other educational materials.