A new designer destination on Madison Avenue prominently features the high-end custom architectural metal and glass work of design and fabrication firm, Jaroff Design & Mison Concepts Inc. Joseph Jaroff and his team were involved with installations for new flagship stores in New York for Hublot, the renowned Swiss watchmakers, as well as another international fashion label.

Photo © Jaroff Design, 2011

“It feels great to keep coming back to the neighborhood to work with such distinguished and aesthetically demanding clients,” says Jaroff, the company’s founder and chief designer. “I think it speaks volumes about our reputation that we are repeatedly called for projects that demand high-quality craftsmanship and attention to detail, working for world-class businesses … that are built on those very attributes.”

The Hublot store, which opened at the end of February, was designed by Peter Marino Architect. Jaroff Design & Mison Concepts contributed a full two-story bronze façade frame with integrated security display windows, which serves as the store’s public face, setting the tone for the décor and merchandise inside. The custom metalwork invokes the traditional architecture of the converted townhouse, but with a modern twist, by etching the darker solid bronze frame to emulate brick facing. The Hublot name and logo, laser-cut in a warm mirror-polished bronze, stands out in bright contrast against the chocolate-brown of the machined fascia. However, the company notes that over time the relationship between tonalities and textures will change as the dark bronze patina has been crafted to slowly develop to incorporate a modeled green that will reflect the brand’s sophistication and longevity and emulate the rich color palate of the watches. The specialty glass display windows incorporate multiple structural interlays and security features to ensure the highest safety standards for the store.

The materials were fabricated at Mison Concepts’ New York-area shop and reassembled on-site.